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Story

One Man and His Shoes is the definitive Air Jordan film. Exploring the story of Michael Jordan and the phenomenon of his signature sneaker, the Nike Air Jordan. Told through rare interviews with the unsung men and women, who were there and responsible for helping create the billion dollar brand the world knows today. The film will intricately detail how Jordan’s sneaker line transcended cultural and social boundaries, to become a global phenomenon and the world’s most popular and iconic sneaker, making the man in question, one of the wealthiest sports personalities on the globe. Using archive and animation, the film will explore the societal and political backdrop of America in the 80’s and 90’s, in which Jordan’s stratospheric rise took place.